Tao Yong, Chairman and CEO, SDR
Mr. Tao has more than ten years of management consulting experience in electric power, petroleum, finance, telecommunication, IT, automobile and many other industries. Among his clients are more than 30 American, European and Japanese Global 500 companies such as GM, Bank of America, Chevron, Philips, and Panasonic. His involvement included enterprise’s major decisions, development strategy, business unit strategy, risk management, Olympics sponsoring, marketing and organizational process.

In recent years Mr. Tao has been focusing on promoting management reform in large-scale enterprise groups in China, and has introduced the practice of combining international management experience with the actual conditions of Chinese enterprises. He innovated in building t the “in-depth” consulting model for leading Chinese companies and set a record in Chinese consulting industry by delivering more than 70 consulting projects for a Chinese company.

He successfully led or participated in many decision-making and management consulting projects for both global and Chinese enterprises, including Channel Strategy Project for Shanghai GM, Financial Risk Analysis of Debt Restructuring of Bad Assets for a major American bank, in-depth consulting practice for a leading Chinese telecommunication operator and a major Chinese electric power company.

In addition, Dr.. Tao often gives lectures on decision management for senior executives in China and delivers speeches on management forums both in China and abroad. Before he founded SDR in 2002, he served successively as the Executive Director of Navigant Consulting Inc. of America responsible for the greater China area and Vice President of Asian Pacific for Strategic Decision Group. Mr. Tao received his doctorate degree in Management Science from Stanford University.

Matthew Meng, President, SDR
Mr. Meng has been extensively involved in providing consulting services in the areas of corporate strategies, marketing strategies, organization strategies and human resources to top-tier state-owned enterprises and MNCs in China. With 9 years of consulting experience, he has been directly involved in, and led over 200 projects, including the first ten-million and first hundred-million consulting projects in China. He also led his team to provide the first real estate consulting service and the first operating consulting service to High-tech Gardens in China.

Mr. Meng worked as a manager in Strategy Division of Accenture China for 5 years before starting his own consulting firm in 2001. He received his MBA degree from Edinburgh Business School in the U.K and Bachelor degree in Economics from Nankai University.

Li Chenye, senior partner，SDR
Mr. Li has extensive experience in enterprise management operation and consulting. In recent years, Mr. Li has provided consulting services to both leading Chinese enterprises and multi-national companies in the areas such as major decisions, Olympics strategy, marketing, brand management, product planning. Mr. Li played leading roles in Olympics Sponsorship Strategy Project for a Global 500 enterprise, Olympics Marketing Planning Project for a leading Chinese airline, 3-year Operation Objective Development Project for an industry leader in China, New Business Planning for a leading media company in China, Strategic Development and Merge Execution Project for an international company in China, IT Supplier Management Improvement Project for a leading Chinese telecommunication operator. Mr. Li also led important regulatory research for clients.

Before founding SDR, Mr. Li served as General Manager of GWcom （China）and Vice President of Asia Pacific for California Microwave inc. Mr. Li received his Master degree in Applied Economics from Maine State University.

He Ping, Senior Partner, SDR
Mr. He has provided consulting services to a variety of companies in areas of corporate strategy, corporate governance and control, sales strategy and management, financial management and human resource management. As an expert consulting executive, he has compiled “Organization Design Consulting Guidelines” and contributed articles in management publications such as Business School, China Management Newspaper. He is also an expert advisor for Management World Program of China Education TV.

Mr. Heserved as a partner at Alliance PKU Management Consultants Ltd. He also worked as financial manager, investment manager, quality management manager, strategic planning manager in different companies. Mr. He received his Master degree in Economics from Mid-South University of Finance and Economics.

Peng Ye, Senior Partner, SDR
Mr. Peng has extensive experience in corporate development design, corporate and business unit management, organization and HR management system design, brand marketing and hospital management. He has concentrated on providing issues-oriented consulting services to many enterprises. Mr. Peng closely followed the development management theories, techniques and practice, and contributed his thoughts in different publications such as China Management Newspaper, China Fortune, HR Capital, and 21st Century Talents.

Mr. Peng served as a partner at Alliance PKU Management Consultants Ltd. He received his MBA degree from North Communication University.

Chen Jian, Senior Partner, SDR
Mr. Chen is an expert in areas such as corporate strategy, BPR, organization design, performance management, and supply management. He has managed consulting projects of major corporations, including decision management services, corporate and business units strategic planning, strategy implementation and control for a Global 500 Chinese enterprise. Some of the projects under his management include procurement process design for one of the largest domestic motorcycle companies, overall IT planning for one of the largest domestic automobile companies, cost leadership management for one of the largest domestic automobile companies, process restructuring for a leading domestic sports products company, marketing strategy of a leading domestic wine company, restructuring and marketing strategy for leading water saving irrigation company in the world; sales channel planning for one of the major domestic cell phone manufacturers, and strategic measures planning and new business planning for one of the Global 500 enterprises.

Mr. Chen worked for Sino-Germany Weidmuller Electrical Connection Ltd., then served as a senior consultant for SINOTRUST Management Consulting Ltd. Mr. Chen received his MBA degree from Tsinghua University’s School of Economics & Management.

Xu Huansheng, Senior Partner, SDR,
Mr. Xu has managed or participated in strategic development, risk management and operation management projects for leading SOEs and private companies. In the last two years, he has led several important risk management projects, including risk management system development, for a Global 500 Chinese corporation, as well as risk management system development for corporation’s business divisions in Beijing, Sichuan and Guangxin. He also managed services and business organization design for a leading Chinese company, as well as the strategic development, budget development and performance management for the corporation’s business divisions in Jiangxi, Xinjiang and Chongxing. Some projects under his management include business customer relationship management for a telecommunication operator in Beijing, strategic development for a major furniture manufacturer in China, strategic development for a private auto-parts company, management and operation assessment for a major daily commodities company, compensation system design and implementation for a major private company, and performance management system design and implementation for a major private company in China.

Before joining SDR, Mr Xu served as Division General Manager for China Interactive Media Group. He received his Bachelor degree in Economics from Ximan University.

Ye Jing, partner, SDR
Mr. Ye is an expert in strategic development, competitive analysis, market entry strategy, and marketing strategy development. In recent years, he has also managed projects in human resource management, and accumulated expertise in executive compensation, compensation strategy, strategic performance management and HR strategy.

Mr. Ye worked in strategy development department of Siemens (China) and served as a member of the company’s China Task Force. He received his MBA degree from Hong Kong University of Chinese Language and his BA from Shan Dong University.

Rui Yi, partner, SDR

Mr. Rui has in the past 6 years led many consulting projects in the areas of strategy, organization and process, HR and supply management. Among his clients are the leading exhibition company in China, the leading Chinese bio-tech information research center, a major telecommunication corporation, the leading Chinese machinery corporation, the leading telecommunication corporation in China, a leading international trade corporation and a major electricity group. Mr. Rui is an expert in organization design, executive compensation, compensation strategy, strategic performance, HR strategy and strategy supply management.

Mr. Rui served as consulting business manager for China International Economic Consulting Company of CITIC, and a partner at MAXSACKS INTERNATIONAL（CHINA）. He received his MBA degree from Peking University and his Bachelor degree of science from China Science and Technology University.

Tang Xuyun, Partner, SDR
Mr. Tang has expertise in telecommunication and IT industries in the areas of management consulting, project management, engineering management and technology researches. He also has in-depth research and project experience in close-loop management of strategy, performance and budget as well as management process and business development. With his proficiency in merging management theories with companies of Chinese culture and his recognition of management innovation requirement from Chinese Corporations, Mr. Tang managed 3-year strategic development projects and related strategic researches for 6 provincial business divisions of a leading Chinese telecommunication operator as well as process re-engineering and performance management improvement projects for other three business divisions of the corporation. He was involved in other projects such as benchmarking framework research for a major telecommunication carrier, and strategic planning project for 3 business divisions of the corporation.

Mr. Tang worked for a major telecommunication operator in network planning and project feasibility studies. He received his MBA degree from North-west University and his Bachelor degree of Communication Engineering from Xian Electronics Science and Technology University.

Wang Junai, partner, SDR
Mr. Wang is an expert in strategic planning, corporate/business-division management and control, organization and process, HR management, enterprise culture, SOE restructuring. He has delivered projects for clients in petroleum, electric power, coal mining, textile, pharmaceutical, paper mill, food and manufacturing industries; and managed 8 projects as project managers and 4 projects as project directors.

Mr. Wang worked for a major state-owned industry group as a senior manager. He received his MBA degree from People’s University.

Li Guanghao, Partner, SDR
Mr. Li has consulting experience in strategic planning, organization and process, marketing, HR management, and performance management. His clients are from industries such as telecommunication, pharmaceutical, sports products, and consumer products. Mr. Li has led or participated in more than 8 projects of strategic planning for provincial divisions of the leading telecommunication operator in China, strategic development and HR strategy development for merge execution of a US company, organization and performance management design for the leading Chinese pharmaceutical group, regional sales organization design and performance improvement for one of the world top-ten beer brewery, and. regional management improvement and budgeting management for the leading Chinese Telecommunication Operator. Mr. Li plays active roles in training program in strategic management, HR management and organization improvement.

Mr. Li worked in consulting and IT industries before joining SDR. He received his Master degree from Beijing University of Aeronautics and Astronautics.

Shi Zhiwei, Partner, SDR
Mr. Shi has both industry and consulting experience in automobile, electronics and machinery, software development, IT consulting, financial, and telecommunication industries and has led or participated in different projects in IT management, process management, strategic management, risk management and operation management. Some of his projects include strategic planning and risk management development for one of the Global 500 corporations, partner management program and rural business development planning for the corporation’s Beijing division, operation process analysis and financial operation management system planning for a electricity power group, operation process analysis and financial operation management system planning for a Chinese oil group, product architecture analysis and design for a major software development company in Beijing.

Mr. Shi worked for Tianjin Automobile Industry Group and UFIDA software Inc before joining SDR. He received his Bachelor degree in Accounting from Harbin University of Science and Technology.