China Market entry service

SDR has extensive domestic resources throughout China and offers a one-stop market entry service, which includes marketing research & intelligence, practical advice, and ongoing support to foreign companies that are looking to enter the Chinese market.

In an increasingly challenging environment, many companies choose a market development strategy as a way to identify growth opportunities for their business. In order to decrease risk and increase sales, companies need professional advice from local consultants with various skills and capabilities, such as: evaluating the management systems in place, analyzing the target market, identifying potential strategic partners, and developing a successful market entry strategy.

To ensure successful market entry, SDR’s experts will work with our clients on each specific issue.

Management issues with market entry strategies

	Uniqueness of the product
	Chinese experience and knowledge of cultural issues
	What are the barriers to entry?
	What are your potential competitors doing?
	How to design a good business model?
	Which way is cheaper, to produce locally or to import?
	What if the currency exchange rate increases?

SDR’s market entry service includes the following procedures: market research, market evaluation, market and product positioning, capital evaluation, business registration, human resources management and a complete marketing plan.

SDR can also guide clients through other factors involved in entering the Chinese market.

Services could include:

	Political & legal advice, competition and market analysis of the Chinese market
	Forecast potential market scale and conduct industry analysis
	Market research and market intelligence analysis
	Forecast and plan business perspectives based on uncertainties
	Plan the market entry strategy and evaluate potential risks
	Find potential business partners
	Help investigate and research potential business partners
	Monitor the market for change, such as any changing laws or changes in competition
	Establish the marketing 4P's strategy
	Plan the long-term development strategies and analyze opportunities for new markets and product opportunities.
	Continuous support, such as business registration, HR management, etc.

BPO service

Not only can SDR provide market entry service, but we also specialize in Business Process Outsourcing (BPO), tailoring a range of Chinese business services to each of our clients. We help our clients reduce their costs significantly and help them concentrate on their core businesses.

SDR's core China BPO services include:

Administration services (In-country representation by individually selected, professionally qualified local industry specialists)

International franchise development and support services

Foreign investment /immigration support services

Specialized Management Consultant

International Business Center Services

In Beijing, we focus on three main business centers: Zhongguancun (Science & Technology Park/Incubator), Olympic game village, and CBD. These centers are all located in booming areas with convenient traffic networks; many famous international corporations have established their headquarters or branch offices in these areas. Companies can benefit from the science & technology parks and incubators in which are already located.

SDR offers a one-stop shop for our clients in China. In addition to our other services, we establish special industry colonies and regional business centers, which are the “engine” of local economic development. These, with our nation-wide resource–sharing network, provide an excellent foundation for growing companies in China.

Representative office services and facilities

	Office facilities
	Administrative management and HR service
	-Employee archive -Salary, welfare commission -Financial agent -Tax agent -Government permissions -HR service &IT support
	Meeting service
	Public secretary
	Clerical support
	Licensing and legal services

Value-added services

	Market entry
	Management consulting

"Sino-Euro Park"(SEP)

SEP Introduction

SEP is located in the modern and globalized Qingdao Shibei Jiaozhou Bay New Industrial Zone (SBIZ), situated on the bank of Jiaozhou Bay. This is a newly developed industrial complex and is part of the comprehensive development plan of Qingdao. SBIZ covers a total area of 500 hectares and specializes as an industry incubator, export center and offers modern logistical services. It is conveniently located near the Qingdao airport, and seaport, and is only a short distance from the downtown area. It has highly developed facilities for administration, offices, financial services, trade, culture exchange, entertainment and residences. It has been positioned in the leading area of China’s Pilot Industrial Complexes with Digitalized Administration and Service Systems.

Based in SBIZ, SDR can take advantage of the SEP center of the science & technology industry park and we welcome foreign companies to invest and cooperate with us. We can assist in setting up R&D centers, a manufacturing base, or other facilities that are needed. We also offer professional management consulting services to our clients, such as providing support for their business strategies and other value-added services.

Value-added services

Public relationship

Over the past several years, we have served over 300 clients in over 20 industries, including IT, construction engineering, retail, consumer goods, pharmaceutical, media and entertainment, shipping and logistics, energy, financial service, telecommunications and transportation. Many of our clients are becoming leaders in their respective fields in the Chinese market. We have established outstanding relations with many policy and regulatory bodies of the government through project collaborations and cooperation.

	The Policy Research Institute of State Council
	Development and Research Center of State Council
	SDRC (State Development and Reform Commission)
	MOF (Ministry of Finance)
	Ministry of Commerce
	MOC (Ministry of Communications)
	Many local governments, such as Beijing, Shenzhen, Dalian, Xiamen and Oingdao

State Government policy

	State economic & trade commission Example: Encourage and promote policies related to the development of SMEs
	Ministry of Finance, People Republic of China, State Administration of Taxation Example: Application of favorable tax policy for software development companies that locate in Zhongguancun Science Park

Qingdao local government policy

	Favorable policy that encourages high technology
	State Council suggestion that encourages software industry and integrated circuit industry
	Certification and management measures that apply to software industry

IT Strategic programming and budgeting software implementation

	Analyze the internal & external environment and understand the firm's perspective and staged strategic targets
	Design the key strategic activities based on the firm's KSF
	Analyze the IT needs for the SBU's strategies and confirm the general goal of IT construction
	Find the IT products and services and design the IT organization management
	Find the key IT capabilities and confirm the initial implementation of the plan
	Provide a feasibility analysis of the project and evaluate the product provider
	Help the client bid and choose the product supplier
	Responsible for the project management and design of the project
	Operate the system

International Service

At present, more and more Chinese companies cooperate and interact with overseas companies. As a result of our vast international information network and resources, SDR can assist our clients in finding more opportunities abroad, in developing their business in other countries and in establishing their sites on a global market.